I asked Andy to come up with a logo and type. While the end result may look simplistic, it was helpful for the decision makers to have some ideas about what they could have and what they felt would work. The resulting package provided a number of different layouts, combinations, and file types, allowing the client to be ready for publications of all shapes and sizes for many years to come. Andy took feedback on board and came up with a number of different options, all within budget.
Ben Hutton