After developing an illustrative style to be used for the handbook, I created a collection of engaging and inclusive scenes representing 52 human behavioural heuristics.
To categorise the behaviours, I built a library of 21 clear and consistent icons to compliment the style of the scenes. Finally, I delivered the content along with supplied copy in an interactive PDF handbook to function as a training tool, and to provide content for presentations and funding bids.
Working closely with the Whistlejacket project lead and WRAP team, I ensured that all illustrations were faithful to the target behavioural heuristic and adhered to WRAP's own visual style. I responded to feedback and applied changes where needed to meet all design goals.
52 Illustrative interpretations of human behavioural heuristics.
21 clear and consistent icons.
Interactive PDF handbook.